This collection marks the end of an era for Loser. Moving forward, our garments will be primarily cut and sew. Up until now I've made almost every garment myself printing on blanks in my basement. It’s taken a long time to get to this point because accessibility has always been a priority — but also a challenge. How do you build a community when there are people out there who can’t afford your clothes? How can we create a platform to lift ourselves up along with others? Keeping garments at a good price is hard, what even defines a good price in the first place? I have big dreams and the support from our community fuels me so much, especially lately.
I've been wanting to make a transition for a while now and the time is finally here. I feel we’re in a good spot. I’ve got more help now than ever, and I’m so excited to raise both our quality and output. We've been blessed up to this point with a small but strong following of amazing people all around the world, and even more locally.
As we continue to tell the story of this brand and empower its community, we want to thank everyone who’s joined us along the way. Ten years from now, I hope we can look back at this moment and feel like we not only built a strong business — but more importantly, a strong connection to the people who support us, and created more and more ways to connect with each other.
This brand is for the losers and the winners. We’ve all had our victories, but we’ve also seen the short end of the stick. What matters is how you take your next move. In a world like today it can be easier and easier to lose your source of determination, hope, inspiration. Loser is here to remind you it's all found in you and the people you love.
Everybody’s been a loser before. What’s next?
